Wakefield's 'Just Desserts' Headed to Reading

The former Wakefield-based cake and pastry retailer will be occupying a new space at the new Calareso's on Main Street.

After 15 years in Wakefield, , purveyors of fine European cakes and pastries is headed to Reading.

Pastry Chef and owner Patrice Pullo will be merging her business with Calareso’s Farm Stand and Garden Center and moving into their , which is nearly ready for occupancy.

Pullo shuttered her Wakefield (291 Albion St.) storefront on Dec. 31, and is eager to continue providing the delectable delights Just Desserts has become known from the brand new space at Calareso’s. The store has developed a loyal following, who, according to a press release announcing the merge, have expressed excitement about the merge.

“People are pressed for time and value convenience. They also value affordable quality products and with this merge we’ll be able to offer our quality products conveniently,” said Pullo in a statement regarding the merge.

The move is a strategic one, and it is hoped that it will support and enhance Just Desserts’ business growth without a lot of the financial stress most businesses experience. The new location is on busy Route 28, just off the highway.

As Pullo explains, given the numerous challenges faced by small business owners, when the opportunity to move to such a highly visible location and, at the same time, lower her overhead costs presented itself, she simply couldn’t say no.

“With the lower overhead costs, we’ll price our products more competitively and with the opportunity to cross promote our products, this will be a win-win,” stated Pullo. “We’re excited for the chance to be part of a great family business and look forward to developing new relationships.” 

Just Desserts will still offer their special occasion and holiday cakes their customers faithfully order, and they’re curious to see what other business requests will develop with their new customer base.

Calareso’s is anticipated to open in early spring of 2012.

Jeff Crump January 31, 2012 at 08:18 PM
"Lower overhead costs" -- have you seen the difference in business taxes between Reading and Wakefield?
Maura Racamato February 01, 2012 at 11:16 PM
Jeff, the DOR states that Wakefield charges $11.90 residential and $24.18 commercial while Reading charges $14.15 across the board. Interesting.
Jeff Crump February 01, 2012 at 11:50 PM
Maura, exactly. No one should wonder why business choose to expand or locate in Reading rather than in Wakefield. Who would volunteer to pay twice as much in taxes if they can avoid it?


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