Business & Tech

MiniLuxe Bringing Its Spa Services to MarketStreet Lynnfield

The latest MiniLuxe location marks the Boston-area salon company's first on the North Shore.

MiniLuxe is coming to MarketStreet Lynnfield later this month with a focus on providing an upscale salon experience to women, men and couples. 

In a recent conversation with Lynnfield Patch, MiniLuxe CEO Sue Thirlwall said that the MarketStreet location is “just the first of many locations for the greater Boston area.” Right now, MiniLuxe has seven locations closer to Boston, with this one being its first on the North Shore. 

MiniLuxe offers nail and waxing services and can arrange anything from pre-wedding parties to corporate events in the process – in an atmosphere that Thirlwall says is built “very unisex and with couples in mind,” as well as other gatherings. “It’s becoming the new happy hour, without alcohol,” said Thirlwall, noting that more business team building activities are taking place in a spa environment.

Along with the previously mentioned services, Thirlwood reports that MiniLuxe uses nail polishes that are free of some of the most common toxins found in those products, while also offering healthy alternatives for lashes and brows, skin, and more.

“It’s a no-brainer that a brand like ours could do well in a lifestyle center like (MarketStreet Lynnfield),” said Thirlwood, who once interned at the Chicago Tribune and who first moved to the Boston area to get her MBA at Harvard.

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“It’s all about the guest experience – quality, cleanliness, hospitality,” said Thirlwood, noting her own past time in restaurant management.

After MiniLuxe opens in Lynnfield in late August, locals will also have the chance to help pick a specific nail color named for the town – something that reportedly started with new company locations last year.

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 For more about MiniLuxe, visit its website here



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