Coca-Cola has to change its holiday cans because a few people think the color changes the taste and others find it difficult to pick out from Diet Coke because the white color looks too much like silver? Really? Are we THAT illiterate, lazy and/or taste unconscious that with a little creative thinking couldn't see a differently labeled can for what it is: A charitable contribution to save the polar bears, which C-C uses for a trademark?
Every Christmas (and other holidays), many companies market a different bottle (wine, beer), box or wrapping (candy, turkeys, ham, perfume, jewelry, toys, sports/gym equipment, lingerie, etc., etc.). It's holiday packaging! What is the big deal? Look! Read! WHAT is the big deal?
Companies should provide signage to establishments, as they do for the above other products, so they could post a sign advertising the holiday change and purpose. However, being forced to remove the cans and bring back the red color ones is ridiculous. Are we that stuck in our ways that just because a product looks different we can't "find" it? Are we that addicted to "brown bubbly" that we cannot see the can for the polar bears (parody on "forest for the trees," if you didn't get it)? I just can't believe this is such a problem it has become news. C-C now knows the level of intelligence of its customers. No wonder they market to 11 year-olds! That may be a stretch!