MomTalk Talks Fundraising: Give Until It Hurts
Candy bars, magazines, cookie dough, oh my! What are YOU selling these days?
Okay, parents. You’ve made it through the start of a new school year and the kids are settling into their new routines. Extracurricular activities are in full swing. Many of you are spending Saturdays on the sidelines of the town’s soccer fields or cheering from the bleachers at football games. It’s officially fall, and that means more than crisp nights, changing leaves, and picking ten pounds of apples for $20. The Patch Mamas and Papa weigh in on fundraising!
Paul Simpson
In my house, we have five fundraisers underway. Cub Scout popcorn, Galvin Buddies candy sale, Galvin magazine drive, Calareso’s gift certificates for Woodville, and kids’ entertainment coupon books for Woodville. That’s too much inventory for my customer base to handle, and most of them have kids of their own selling the same stuff.
I understand that fundraising is necessary to supplement the cost of providing activities for kids, but I hate it. I even keep a mental list of my least favorite fundraisers:
- Coming in at #3: magazine drives. I love the idea of sitting down and flipping through a magazine. The reality is that I stack them up into a precarious Jenga tower and recycle them when the pile’s structural integrity fails. At least the Woodville gets in on some of the action because I throw about fifty pounds of magazines into the recycling dumpster each year.
- In the #2 slot: holiday catalogs. During my tumultuous, bittersweet time as a PTO board member last year, instituting a moratorium on catalog fundraising was the first order of business. Kids sell wrapping paper, bows, and assorted crappy tchotchkes to win assorted crappy Oriental Trading prizes. I don’t think there are any “winners” when it comes to holiday catalog fundraising.
- The perennial champion at #1: canning. As a society, we sometimes allow specific behaviors normally frowned upon by placing them in an alternate context—like thinking nothing of the runner who pauses in the middle of Comm Ave to relieve himself because he’s running the Boston Marathon. Canning is accepted begging. We get annoyed at or afraid of the man in the dirty overcoat shaking a coffee-stained paper cup at us in a city street. Slap smart, matching uniforms on the beggars and it is a-okay. Canning is begging. Tomato, tomahto. Both canners and beggars operate from the same perspective: “I would like X. X costs more money than I have. I will ask strangers for money so I can have X.” It doesn’t matter if X is a Big Mac, a bottle of Thunderbird, or supplemental income for a cheerleader’s trip to the national championship s at Walt Disney World. You are on the street asking strangers for money.
I’d like to see kids learn some social responsibility through fundraising, and I’d like more useful offerings than a king size Kit Kat. How about a delivery service to take food donations to the Food Pantry? I’d give $5 or $10 toward an organization if the kids went through my neighborhood and collected food pantry items. How about helping seniors with yard work or clearing snow? I’d pay a school group to help an elderly neighbor. What about that single mom who never gets a break? I’d gladly give to a club that offers volunteer sitters to single moms in exchange for donations. Admittedly, the logistics of these suggestions are more cumbersome than saying, “Here’s your can. Go get ‘em!” In the end, though, fundraising (and donating) would be far more rewarding.
Melissa Schools
Since it is unlikely that our schools and organizations will ever have enough resources to do away with fundraising, the trick will be to “build a better fundraiser.”
Adding to Paul’s contention that fundraising would be more palatable if it incorporated a service/charity/giving-back aspect, I am more inclined to support a fundraiser that delivers goods I already use or those that are beautifying or helpful to our world, like plant sales or recycling drives.
A plant sale makes it easy for someone like me to decorate for fall, for instance, with no difficulty, often for a comparable price I’d pay at a store, while making money for the organization. A recycling drive is another fundraiser done at my sons’ school which makes money for the school while giving homeowners a chance to get rid of appliances, electronics, clothing and toys that are otherwise cluttering up basements and attics.
I love the idea of the Dinners Out fundraisers wherein an area restaurant agrees to donate a percentage of sales to an organization on a given night. In practice, however, these seldom work for our family because of food intolerance issues. We’re happy to participate when the restaurant chosen has gluten free options, but otherwise, I’d be more inclined to donate the money we’d have made through our meal purchase directly to the organization.
This approach to fundraising takes away much of the stigma and awkwardness associated with fundraising where parents get to feel like they are pimping out their kids to make a buck. It also alleviates the terrible feeling of squeezing one’s family members and co-workers to purchase things they couldn’t possibly have a use for on this earth. Guilt, shame and manipulation are all tools of classic fundraising strategies. Ugh.
One of my favorite ideas for fundraising is a concept called, “Scrip.” In this program, parents buy gift cards to myriad numbers of retailers, grocery stores, restaurants and the like, through a central company. You place your order for, say, a Starbucks card, a GAP card, a Sunoco gas card and a TGI Fridays card. You pay face value for the card, but the Scrip company kicks back a percentage of sales to your organization. Percentage returns vary from 2% all the way to 18% or more per card, depending on the company.
Yeeeesssss, I do happen to chair the Scrip program at our local school, but I promise this isn’t a shameless plug for my particular fundraiser. In fact, I wish that I could say I’ve done a better job growing the program over the past two years than I have. What I want to focus on here is the potential of a Scrip program. At our school, the Scrip program is wicked small potatoes. Wicked small! But there are private schools nationwide that use their Scrip return profits to defray the cost of tuition per family. Thousands upon thousands of dollars are made/saved each year by families adding the extra step to their shopping of pre-purchasing gift cards to spend at places they are already shopping at in the first place. Of course, gift cards can be purchased through a Scrip program to give as gifts as well. Our school makes a goodly amount of money just from parents using Scrip to buy gift cards for coaches and teachers at the end of a sports season or school year or for holidays.
The Scrip program I use at school allows the potential to add local vendors to the list of gift cards available. I think this would be particularly attractive to those in our Wakefield community, who strive to support our local economy. In this win-win-win scenario, folks would make money for their school/organization AND the local economy by spending not a penny more than they would have spent otherwise on regular shopping. If this kind of fundraiser could catch on and grow, it has the potential to be the only fundraiser our school would need. It’s something within our grasp and something I will resolve to tackle…just as soon as I can cross “Birth This Baby” off my list. Anyone want to donate a dollar to guess birth time, weight and height?
P.S. In line with Paul’s wish for a service-oriented fundraiser, I heard about the following fundraiser from a friend:
The Wakefield High School Music Boosters are sponsoring a Lawn Clean Up Fundraiser where the homeowner supplies the lawn bags and the boosters will rake and bag them for only $5 per bag!
Dates: Saturday, November 10th and Sunday, November 18th
The WHS marching band students, chorus & orchestra will be performing at Disney World in February and are raising funds to defray costs!
For more information, contact Sandy Sullivan at mikesandy1@verizon.net or call 781-245-1782 after 5 pm.
Tasha Schlake Festel
I will not peddle stuff door-to-door, to friends, family, neighbors, and co-workers. Do not ask me.
I will not spend money on things I don’t need – or ask others to – so my organization gets a whopping 4% of the purchase price. Do not ask me.
And I will not apologize for it. Do not ask me.
I don’t do fundraisers.
What I do, however, is contribute in other ways. I give more in my dues (not as much as I’d like, but as much as I can) and I give a lot of my time. I also donate things to the classroom, purchase supplies for Brownies, make snacks for parties, and make myself available whenever someone needs something.
I just don’t sell stuff.
I understand the need for fundraising and don’t begrudge the organizations that do it. I participate in “Dinners Out” and will buy the occasional box of Girl Scout cookies. (Who can resist those Thin Mints and Caramel Delights! Those things are like CRACK!) But that’s it. End of story.
A lot of people whine about all the crap they end up with because they have to support their kids’ organizations. To them I say, kick in $50 and be done with it. The organization will make more money that way anyway.
Despite my outspoken disdain for the whole “begging for money under the guise of selling” thing, my daughter desperately wants to walk the ‘hood, ringing doorbells, soliciting orders for over-priced wrapping paper and low-quality chocolate roses. Her whole face lights up when we get a new fundraising opportunity. (Ha! Opportunity! How’s that for a marketing spin?) She begs me to please, please, pretty please with sugar on top go out and sell.
Without exception, I say no. I don’t let her do it.
One might wonder why I would squelch the entrepreneurial spirit of my child. Well, it’s really easy: I resent people trying to sell me crap, and I don’t want my kid to do it to someone else.
I hate to be put on the spot by some little kid looking up at me with big sad eyes, holding an order sheet, asking for support, while the parent stands a few steps back on my front porch, arms crossed, looking at me expectantly, waiting for the kid to close the deal. I. Hate. That. I won’t be that parent, and my kid won’t be that kid.
Now excuse me while I open my checkbook and get ready for lunch duty. I’ve got some contributing to do.
Regina Martine
Every year I feel like I spend the entire month of September writing checks. Don’t get me wrong, I am happy to support the schools and my children’s activities, I just think there must be a better way to do it, rather than asking the kids (parents) to sell one thing after another. I don’t want to buy any stuff or sell any stuff. I already have too much stuff I don’t want, which is why I think a community yard sale is a great fundraiser, as are the electronics and soft goods recycling drives that our school holds every year. I get rid of stuff I don’t want, and the school makes money. Everybody wins.
I do remember slogging through the snow as a kid in upstate New York with my wagon full of Girl Scout cookies, but mostly I remember fundraisers being about doing something rather than selling something. By far, the best fundraiser was my high school’s annual Dance Marathon. Granted, the money went to charity and not to the school itself, but it would work either way. Each kid needed to raise a minimum amount to participate (I think it was $45 in 1987) which of course meant begging from family members and neighbors, but those generous donors were not then stuck with tchotchkes or buckets of cookie dough or stinky candles that they probably didn’t want. The event itself was 15 hours of non-stop dancing. 9am to midnight. We had breaks and meals, but the rest of the time we had to be on the dance floor. Non-dancers could make a donation to come and watch. Every crappy high school garage band got to play their Loverboy and Rick Springfield cover songs, we all got to be on the news, and we raised thousands of dollars. It was awesome. I’d much rather support an event like that than fight with my kids about how many magazine subscriptions we really need.
My daughter had a minor freak-out this morning because she thought she had to have her magazine orders in TODAY. The students are not really encouraged to sell door-to-door but they are still pressured to get those orders in, which means Mom and Dad and grandparents and family friends who don’t have kids in the school are on the hook for fundraising support. The kids don’t really do much of the selling, but the school still needs the money, so in the past seven years that I have had kids in the public schools, I have been asked to buy and/or sell, wrapping paper, candles, cookie dough, cookies, coffee cakes, discount cards, calendars, chocolate roses, coupon books, dinners out, and my personal favorite, cocktails. The cocktails were part of our school’s Spring Fling— an evening out for the parents where the proceeds from the tickets, raffles, and silent auctions raise money for the PTO.
And lastly, a word on “canning” … I had never seen this until I moved to Massachusetts, and I find it really strange. I mean I’ve seen it, but not usually as an official method of fundraising, more a method of getting another 40 of Crazy Horse. Have a car wash, a bake sale, a yard sale, a carnival or whatever, but don’t just panhandle for money. Aren’t these fundraisers supposed to teach kids the value of volunteering and working together as a community? What exactly does “canning” teach?
Diane Lee
7:01 am on Thursday, October 4, 2012
I hate fundraisers, but it is a neccessary evil to help supplement activities. I have a child at the Galvin, who doesn't want to do the Magazine Drive, so I'll just give more in Dues. The Greenwood where my son is at as been doing fundraisers that for things people would buy anyways. Mum sales, greens in the winter and in March the do a Calendar. Melissa like you I think Scrips is the easiest of Fundraisers, I have people at work that buy a ton of cards around christmas. Dinners out is another good easty source of money and you can go when you want. I also like silent auctions. When I was treasurer at the Greenwood School I got them set up as a Non Profit, so some parents tend to give a bigger Dues contribution instead of participating in fundraising, because the dues are tax deductible and if their company does a match we can get that too. My son just joined Cub Scouts this year, so we are selling the popcorn, which I don't mind to much selling, Also my daughter sells GS cookies, but those petty much sell themselves. I like the idea of service fundraising, but I'm sure it takes alot of parent volunteering to make it work. Isn't there some group do the pink flamingos in the yard to raise money? What I'm not big on the schools raising money for other organization such as pennies for Peace or Heffer International. Keep fundraising local like donating to the food pantries or the holiday toy drive.
John Bengtson
9:18 am on Thursday, October 4, 2012
As Diane said. today fund-raisers are nessecary evil. Like Paul I have kids in different schools and they participate in different activites which all have seperate fund-raising events. Basketball and baseball may be the only two programs that don't ask you to sell something. One or both do you the aforemention Dinners Out programs.
I put most of our effort into Popcorn Sales for Cub Scout Pack 722 here in town. The scouts have a fun time doing it and see immediate benefits from their efforts. Typically we have a Show and Sell weekend where we set up stands around the square for people buy the popcorn directly. In addition they scouts can go to their friends and neighbors and take orders.
Last year the top seller in each Den was rewarded by hitting an adult leader of their choice with a pie in the face. That alone was a huge sales incentive. As a whole for their efforts, th Pack was rewarded with a brand new Pinewood Derby Track.
It's a learning experience for the kids and you can certainly see who are the future sales reps of the world when you watch them in action.
BTW Tasha, we'll appearing at a door near you to take your popcorn order.
Tasha Schlake Festel
4:47 pm on Thursday, October 4, 2012
John, I will pretend I am not home.
Keri Melanson
9:27 am on Thursday, October 4, 2012
OK ladies and gents....so we all get it fundraising stinks, but how else do we provide all the great things that help our kids at school, computer technology, free tshirts, family events, cultural art enrichment activities. The list goes on and on. I know its hard to part with our hard earned money, but I'd rather give to enrich my kids school environment, than on other "stuff", and we all know the money goes out the window one way or the other.....it's all how you want to spend it!!
Paul Simpson
1:46 pm on Thursday, October 4, 2012
I have no objection to donating to provide the items in your aforementioned list (except free t-shirts), or any other program/event from which students will benefit. I just don't like feeling obligated to go out and ask others to pay for them through selling stuff that I wouldn't otherwise buy.
One problem we have at Woodville is that only 40% of families make an annual donation to the PTO (formerly referred to as PTO dues). The PTO basically provides all the extra programs. If we had 100% participation, we wouldn't have to do all these fundraisers. Every student benefits from most everything provided by the PTO, so there's no real incentive to pay dues/make a family contribution. The fundraising makes up the shortfall, and I'm willing to bet that the same 40% that contributes at the beginning of the year ends up doing the majority of the fundraising. (Don't fact-check me, as I have nothing more than observation and anecdotal evidence to support this assertion.) Of course, those with financial hardships shouldn't be expected to pay dues/make an annual donation. I just don't believe that 60% of the families can't find $25-$50 for a year's worth of extras for their kids at school.
Tasha Schlake Festel
1:50 pm on Thursday, October 4, 2012
That's the question, Keri! I know WHY we do fundraisers. Those organizations - schools included - need to be funded somehow. I just don't like to sell stuff. :)
Marcia Boston
1:03 pm on Thursday, October 4, 2012
The Scrip program sounds good, except it seems it is supporting big corporations versus supporting your local independent businesses. I know that that many small businesses are happy to contribute to local schools by doing fundraisers. At Silver Clay Gifts we do party nights (sip and shop with martinis and food) where we give back 15% of the nights sales to your organization. We also have shopping weeks or if you want a yearly card where you bring the card and get 10% off your purchase back to the group. For my store events right before a holiday works great and it is lots of fun! Plus it keeps your money in the community! I would love to do more fundraising with the schools and parent groups and I am sure others would do the same.
Paul Simpson
1:56 pm on Thursday, October 4, 2012
The Scrip program supports large corporations because many of the cards available are used to purchase commodity-type items and necessities. If people have to buy diapers, gas, and groceries anyway, why not get a kickback to your school?
That being said, I think everyone should know that Marcia is arguably the most generous local business owner in town. She isn't just receptive to sponsoring fundraisers--she seeks out opportunities. When Marcia opened Silver Clay at her old Main Street location, she approached Wakefield Adult Mentors (WAM is an all-volunteer in-school mentoring program for Wakefield students) about doing a Sip and Shop event, and the percentage of proceeds earned went directly to helping fund financial awards to WAM participants graduating from high school.
I think it would be a great idea to get local businesses more involved in these shopping proceeds fundraisers. And visit Silver Clay for some truly unique and awesome gifts you won't easily find somewhere else!
Tasha Schlake Festel
2:30 pm on Thursday, October 4, 2012
I love Marcia. She's all about helping Wakefield. Hooray for Silver Clay! I know Rada is happy to do fundraisers as well, and I once did one for Parents of Tots with Raspberry Beret. Helping local businesses and local schools is a great thing!
Victoria Clair
4:02 pm on Thursday, October 4, 2012
Omg. Just reading about all this gave me a small anxiety attack. My son just started Kindergarten, and I'm already annoyed by things that are optional, like book sales, Box Tops, etc. Maybe because I'm new to the fast-pace of kindergarten (as opposed to the comforting nest of preschool), I just haven't gotten into the swing of things, but I agree with Tasha: I hate fundraising. The guilt. The obligation. The rejection.
When I was in school there were bake sales, fruit sales, Girl Scout cookies - basically anything food related. And all I can remember is begging my parents to take the information to work to get their colleagues to support my plight, because I was mortified at the idea of being rejected, regardless of how nicely someone said "no thanks." I still feel this way, and because of that I don't want fundraising obligations for my kids (same theory as when I'm cold, my boys have to wear coats. Brilliant, right?)
On the flip side, I dislike being asked to buy stuff I don't want or need. And I will always say yes and open my wallet to neighbors, friends, and family (to protect them from rejection, of course). But really? How many boxes of frozen cookie dough or magazine subscriptions do I need?
I wish I had better ideas to support the financial needs of our schools. Recycling drives, yard work, car washes...all great ideas. Hopefully we can come up with a few for younger kids too, and in the meantime I will do my part and continue buying.